ziggo airbeamtv samhoudmedia controlmeister


Driven by the ability to innovate and bring user-centric designs to the world, I strongly believe that working closely with stakeholders and users, while measuring the process, is the formula for a successful product and business. This approach allows me to ensure that the digital products I design meet the needs and exceed the expectations of customers.

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Work Experience


Booming Agency

Jul 2023 - Current


As Co-Founder of Booming Agency, a forward-thinking digital marketing and development agency, I am responsible for client acquisition strategies and laying the foundation for our agency's growth. My expertise in UX design is central to delivering user-centric interface and web(app) designs that drive engagement and conversion. I am deeply involved in web development, employing the latest technologies and practices to create high-performing, visually appealing, and converting websites and webshops.

Website: Booming Agency

UX Designer

Talpa Network

Mrt 2022 - Jul 2023


As a pivotal member of the Talpa Publishing and CRO teams, I was responsible for aligning user needs with business objectives, significantly contributing to the elevation of their news and radio brands. My role involved conducting thorough user research and user testing to inform strategic decisions. This approach proved instrumental in enhancing playstarts, retention rates, and overall engagement across the platforms. I adeptly created both low and high-fidelity prototypes, ensuring seamless handovers to developers and significantly improving the user experience.


UX Designer/
Creative Developer


2016 - Present

As a freelance UX designer and developer, I specialize in translating customer ideas into tangible concepts, digital products, applications, websites and webshops. My expertise includes enhancing user experience, optimizing the conversion rate, creating visually appealing apps, websites, and webshops, and developing unique webexperiences in Webflow, ReactJS, and WordPress.

UX Designer


Okt 2018 - 2022

At AirBeamTV, I was responsible for improving and creating new digital products. My role involved working on the user experience, user/competitor research, visual design, and interface design for AirBeamTV products and websites. During my time at AirBeamTV I was also involved in developing custom WordPress websites, sales landing pages and interface components in webview, all with the goal of enhancing the overall user experience and driving the success of the their products.

UX/ Visual Design


Feb - July 2019

During my internship, I learned to translate business goals into visual communication and user experiences. I worked on creating intuitive and easy to understand applications, by creating wireframes, prototypes, production ready interfaces, components, and visuals for companies such as Albert Heijn, Ziggo, Rabo Bank, and Samsung. This experience allowed me to develop my skills in user experience design, interface design, and visual design.

UX Designer, Front-end Dev

New Penguins

Dec 2017 - Jan 2019

At New Penguins, I was responsible for transforming client ideas into digital products and websites. My role involved conducting product-related research, creating concepts, designing the user experiences and interfaces, and developing custom WordPress websites. During my time a New Penguins I worked closely with users and stakeholders to ensure that the end product met their specific needs and business objectives.


Communication and multimedia design

  • Graduation 2016 - 2020
  • Minor E-marketing and Social Media
  • Major User Experience
  • Thesis Brand Experience


  • Logocore 2016
  • Udemy Webdesign/ Dev 2017
  • Wordpress theme Dev 2018
  • Udemy Advanced SCSS 2018
  • Google Analytics 2018
  • Google & Facebook Ads 2018
  • Udemy JS fundamentals 2019
  • Udemy ReactJS 2019
  • Creating Design Systems 2020
  • Conversion Rate Opt. 2021
  • Search Engine Optimization2022



  • Figma
  • VS Code
  • Microsoft Clarity
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Git
  • WordPress
  • Elementor
  • Webflow
  • Mamp & Flywheel
  • Jira
  • Confluence
  • Slack
  • OpenAI
  • ChatGPT
  • Surfer SEO
  • Sketch
  • Lottie
  • InVision
  • Adobe Suite (PS, AE, AI, XD, ID)
  • Microsoft Office/ Google


  • GSAP
  • React
  • JS
  • HTML
  • SCSS
  • CSS
  • PHP
  • WordPress


Fluent in Dutch and English


Business, technology, design, development, marketing, (board) games, and working out